Leadflow

Converted an ad into a landing page that made the product’s value undeniable

Project overview

A focused sales experience for a product whose value was strong, but buried beneath too many competing messages.

What I worked on

Positioning and marketing angle

Landing page redesign and copy

Offer and lead magnet creation

Amusely

Ads are expensive nowadays, so we built a site that makes the competition irrelevant

Learn more

Leadflow

Converted an ad into a landing page that made the product’s value undeniable

Project overview

A focused sales experience for a product whose value was strong, but buried beneath too many competing messages.

What I worked on

Positioning and marketing angle

Landing page redesign and copy

Offer and lead magnet creation

Amusely

Ads are expensive nowadays, so we built a site that makes the competition irrelevant

Learn more

THE PROBLEM

You can't stand out by blending in

You can't stand out by blending in

From my research it was clear to see that the unique value proposition from this company wasn't so 'unique'. Larger, more trusted competitors were offering the exact same thing. So the question is: Why should a customer suddenly choose them?

Disclaimer: This

Personally the hero section looked crowded

Most companies had already solved all of this

How could they have believably measured all these?

MY SOLUTION

The bar is so low that average customer service would feel like gold

The bar is so low that average customer service would feel like gold

Nobody wants a free trial if it's going to be stressful to use. I used the competitions terrible customer service and onboarding to position Leadflow as saviors. I also added a free book to guide users straight to the 'Aha!' moment much faster

Clear hero, clean visuals, some lovely benefits

Exploiting the competitions's terrible customer service

A solution for something beginners struggle with

Easily believable and desirable figures