THE PROBLEM
Their audience have bad skin and trust issues from buying useless holy grails. Right now they just want specific OTC ingredients or a permanent solution, and this landing page didn't see that big elephant
No USP of any kind above the fold
This space should have been used for a major buying motivation
The market has evolved. You can't ignore direct competition
MY SOLUTION
Wrote down every single reason they were afraid to buy, and turned them into our messaging, differentiating the brand in the process and adding an human touch to make them a little bit more trustworthy
Made our product risk free and benefit surplus
Access to personalized guidance for a cheap price is what they crave for
People often look for specific actives, only seemed right specifying they had a lot of them
Making things a lot more relatable and personal