THE TASK
Recognizing the market was flooded with companies offering identical features, I repositioned the product around a specific customer segment, using voice-of-customer research to create ads that mirrored their thoughts and desires
Targeted at bootstrapped founders, this ad focused on three main desires they have
This ad was attempting to align with a growing trend of keeping operations lean
Delivering the same message as the first ad, but with the theme of a passport
Presented the product as a 'shortcut' because humans instinctively associate the word with saving time, money and effort
An alternative version of the ad above
