THE TASK
The Nigerian skincare community already loves their cheap korean sunscreens that deliver the main selling point of our product : no white cast. To position Cerave as worth the extra cash, I researched the competition's flaws and used their shortcomings to form the core angles for our ad campaign.
Aim here was to educate people experiencing the problem
An alternative version for the problem aware audience
The second version of the first ad
Aim was to emphasize on the benefits of the product
The aim here was to point out as many relevant product benefits as possible.
I felt that adding a human face would make the design much more engaging.
An alternative version for the solution aware crowd
Fake products are a massive issue in the country right now. This ad addresses that directly
This is another ad emphasizing on the problem but using the same language the audience uses
A better, more engaging way to present social proof to Nigerians